Home Improvement Ideas

It’s one of the worst things that can possibly happen to your online reputation – getting bad reviews from disgruntled customers. But what most brands don’t know is that they can take these lemons and turn it into sweet lemonade. Negative feedback from customers is difficult to take, but you can’t allow your emotions to drive your actions. In most cases, this only makes matters worse. To help with your Online Reputation Managemet, you can seek professional services from local SEO companies. ORM services provided by SEO experts can be a breath of fresh air for brands that are drowning in negative reviews.

One way to look at negative feedback is as a learning lesson. Pay attention to what’s being said in the complaint rather than focusing on the complaint itself. What are they saying that can be used to improve your business?

The following can be used for both large and small businesses to take advantage of negative feedback and propel ahead of their competitors.

Collect Competitive Intelligence

Your eyes should be on the reviews your competitors receive as well. Learning what they’re doing wrong can help prevent you from doing the same. If you’re savvy, you’ll even find ways to improve your services and products to counter the problem and give your brand a big boost. Remember, your competitors’ weaknesses are opportunities to win their customers over.

This is also something that SEO companies can do for your local and national competition.

Benchmark Your Performance Against Your Market

You can’t really know how well your business is doing unless you compare it to similar businesses in the industry. For example, you may be proud of having a 60 percent customer satisfaction rate, but if similar brands are at 75 percent, then you need to refocus your efforts. Or vice versa – you may think you’re doing horribly only to learn that you’re doing better than majority of your competition.

Spot Patterns and Make Changes Accordingly

Just because you get one angry customer review doesn’t mean you need to revamp your business model. However, when you see that there is a pattern of 10 or so customers, then it’s time to make a few changes before it grows into an even larger problem.

Train Your Front Line Employees

Everyone in your organization that interacts with your customers need to be trained based on your findings from customer reviews. They also need to be educated about how to deal with customers and retain them. Create a process where they receive regular feedback to continuously improve their efforts.

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LinkedIn is an amazing professional social media channel and is probably the most effective one of all for professionals. If you haven’t been leveraging LinkedIn up to this point, it is definitely time for you to change that situation. Remember, at the same time, to exercise proper etiquette whenever you are using LinkedIn.

Getting involved with all that it has to offer

As you may or may not be aware, LinkedIn has a tremendous amount to offer but it also has a large amount of information, tricks, and tools that you will need to learn in order to be able to take full advantage of it. That doesn’t mean that it is not user-friendly. It certainly is that. However, there is some information regarding LinkedIn that you will need to learn so that you can use it most effectively for your business. At the same time, you will need to follow the proper LinkedIn etiquette at all times.

There are many different reasons why you may wish to be active on LinkedIn. You may be using it from a job-seeking perspective or you may be using it from a networking perspective. You may also be using it from the perspective of someone who is trying to build relationships in a particular niche or industry. Your first-tier connections can introduce you to other people with whom you do not share a connection yet. The point is that LinkedIn has tremendous potential in many different directions and even if you are not going (or don’t need) everything that it has to offer, it is definitely a good idea for you to become well acquainted with what it has to offer.

Using the proper LinkedIn etiquette at all times

There are definite dos and don’ts when it comes to your interactions on LinkedIn (as well as your other online activities). When it comes to your LinkedIn profile, you must make sure that yours is as transparent as you can possibly make it. If you are hiding something (or not revealing something that should be revealed), your online connections will either know or will, at least, have some sense that you are hiding something. It isn’t worth being secretive. It is critical that you are conscious and careful (at all times) about your approach and your interactions on LinkedIn.

It is a professional social media channel and it has a professional “voice.” In other words, you must maintain professionalism at all times too. That goes for every communication that you send out. Your approach should be clear and to the point. You can count on the fact that people are very busy and nobody has the time or the patience to get tied up in unnecessary communications. Your approach should always be professional and courteous.

Other people will not appreciate it if you don’t treat them as though they are special

When you are communicating one-on-one with the other person, it is very important that the other person feels that he or she is special to you and that his or her opinion matters to you. You have a responsibility to make sure that you communicate in a way that makes the person feel that way. It will not be that difficult to create a sense of the personal with the other person. The beauty of social media is that you can obtain interesting details about the other person that can allow you to connect with him or her on emotional level. It is those details that will make all of the difference in your relationship with the other person and they will positively affect your future interactions.

Share your many sides and many talents

It is an excellent idea to express your creativity (as long as it isn’t so far over that top that people can’t relate to it). Creativity is what gets you from Point A to Point B. Without it, you won’t get noticed by the other person and if you don’t get noticed, you won’t be able to build a relationship. If you don’t succeed at building a relationship, that person will never be a contributing factor in your professional success.

Conclusion

LinkedIn etiquette is critical to your professional success. Without it, you may be remembered but it will be for the wrong reasons. If you wish to have a strong, healthy relationship with the other person, you need to go about it in the appropriate way so that the rewards that you reap from that relationship were earned honestly and truly. It is important to keep in mind that your LinkedIn connections are about quality, not quantity. Always make sure that you treat other people respectfully and professionally. It will take you very far in your relationships.

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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

I am extremely passionate about the use of IT for philanthropic means. I am a member of the World Community Grid and pleased to support its programmes of research which are helping to power cutting-edge research in health, poverty and sustainability. Sadly I lost my mother to cancer ten years ago and believe that we have made ground-breaking leaps forward partly due to the research successes from the Grid community. This is an excellent example of the use of IT for good.

This poses me often with something of a problem. I have on many occasions over the past 14 years of working with the IT industry have had on several occasions the opportunity to suggest that other companies I have been involved with decide to engage with WCG for themselves. There is however a valid reason NOT to engage with grid computing if you are a company. There are two main objections which I have encountered and would like to discuss both here:

The security of the network cannot be put at risk by exposing it to outside influences – this is in itself a valid argument, however most networks have a ‘demilitarised zone’ (DMZ) – an area used for testing, also for hosting a Website Server, or ‘Honeypot’/’Honeynet’ for engaging with the public. The DMZ itself is completely protected from the more internal network. There is not need for the company to engage with all PCs within the company, rather perhaps just one public-facing server.

The increased power usages to the network negate the involvement in the project – again, a valid argument. WCG will cause the processor to work ‘flat-out’ for up to 8 hours on a work task. However, in the realm of teaching companies the PC is often unused, or used for one small task which is far within the parameters of the system which if anything is designed with hardware far exceeding the requirements for their task (e.g. Microsoft Word) and can then allow the remainder to be used for philanthropic causes. If the company financially allocate an involvement in philanthropic or charitable causes then the financial cost is very small indeed. Their involvement with the Grid can of course be as large or small as they deem fit. For myself, at a bare minimum my smartphone can run WCG tasks. I also run an Azure ‘cloud’ server with Microsoft Windows Server 2008 installed which is acting as a dedicated processing server for WCG tasks.

The PCs may be needed by staff for productive tasks – This is true, however the ‘computing server’ can be ‘Hypervised’, also can run alongside the tasks being performed by the end user with negligible effect.